HAWORTH Marketing and Media
MEDIAWEEK presents 2005 MEDIA PLAN of the YEAR AWARDS

HAWORTH Marketing and Media/ MEDIAWEEK presents 2005 MEDIA PLAN of the YEAR AWARDS
AWARD: Best Use of Out-of-Home [Scott Slater of HAWORTH MARKETING & MEDIA], CLIENT: TARGET Super Stores, CAMPAIGN: Raining Bullseyes,

Scott Slater - Manager: Out of Home Media for Haworth Marketing & Media. "We presented the idea to Target in December that instead of being one of many" advertisers on a building, as it is at Eighth Avenue, "it could be many on one building," said Scott Slater, out-of-home media specialist at Haworth, who described the nine signs, which together cover 23,234 square feet, as a "cityscape."
The "branding ownership" aspect of the deal has "shattered the traditional outdoor thinking of 'onesies,' one display for one building, sharing consumers' eyeballs with the other advertisers," said Tommy Turner, senior vice president and partner at Van Wagner. "From now on," he added, Times Square Tower "will simply be known as 'The Target Tower.' "
Haworth Marketing and Media is an integrated marketing, media planning and placement firm.

High Impact Flash MX 2004 Web Page Development and Media/ DIgital Media DVD Video Design Solutions and Applications
West Palm Beach FLORIDA

  from New York Times July 1, 2004 by Stuart Elliott      

  Haworth Marketing & Media      

  Van Wagner Outdoor      

  Mediaweek On Line      

  AdAge.com      

HAWORTH Marketing and Media/ MEDIAWEEK presents 2005 MEDIA PLAN of the YEAR AWARDS
AWARD: Best Use of Out - of - Home [Scott Slater of HAWORTH MARKETING & MEDIA], CLIENT: TARGET Super Stores, CAMPAIGN: Raining Bullseyes

FLASH DVD VIDEO Synopsis: Scott Slater - Manager: Out of Home Media for Haworth Marketing & Media. "We presented the idea to Target in December that instead of being one of many" advertisers on a building, as it is at Eighth Avenue, "it could be many on one building," said Scott Slater, out-of-home media specialist at Haworth, who described the nine signs, which together cover 23,234 square feet, as a "cityscape."
The "branding ownership" aspect of the deal has "shattered the traditional outdoor thinking of 'onesies,' one display for one building, sharing consumers' eyeballs with the other advertisers," said Tommy Turner, senior vice president and partner at Van Wagner. "From now on," he added, Times Square Tower "will simply be known as 'The Target Tower.' "
Haworth Marketing and Media is an integrated marketing, media planning and placement firm.