|
|
|
What's the Cost?To be successful in real estate, you need to do two things.First, you need to let potential customers know you are in business. Second, you need to give them a reason to choose you. The question is, "How do you do these two tasks effectively?" What are your options? Our program accomplishes both for only $279 per month.  The same elements for success are true for every business. Coca Cola is the most recognized brand in the world. You would be hard pressed to find anyone who is not familiar with Coke, yet they remain one of the biggest advertisers. They constantly promote their business and reinforce name recognition. And they constantly tell people why they should drink Coke.
 Look at the most successful REALTORS in your area. What do they have in common? They effectively promote themselves. In fact, they spend most of their time and energy doing so. The problem is constant promotion is both time consuming and extremely expensive. But what choice do you have? Every day, there is more and more competition in real estate. What can you do to make sure potential buyers and sellers think of you first when they are looking for a REALTOR?
 One tried and true method is farming, cultivating business from a geographic area through repeated contact with its residents. Mailings are the most popular method of accomplishing this. The key to success with mailings is repetition. Successful real estate marketing firms suggest a mailing every 21 days. To mail just a small postcard to a typical community of 5,000 homes costs $1,150 for postage alone. That's $19,550 per year just for postage! Now add the time and expense of designing, printing and maintaining the mailing list. Our program keeps you in front of all of the residents in the community 24 hours a day.
 The other most popular forms of marketing are real estate magazine and newspaper advertising. These tend to focus on specific properties for sale and do little to add name recognition or build credibility for the REALTOR. Not only are they both getting more and expensive, they are also proving to be less and less effective. Often done primarily as a way to appease the seller, these forms of advertising generally produce few quality buyer leads. Our program places you in front of all active buyers within a community, generating not just leads, but quality active prospects.
What is certain is that you must do something to get new customers. There are many other forms of advertising you could employ, billboards, bus benches, radio and television to name a few. When you review them all, we are confident you will find our marketing program delivers your message to more buyers and sellers far more effectively. Our program virtually eliminates all traditional advertising, while increasing both buyer and sellers leads, as well as raising your profile in the community in ways no other advertising program can. Again, the cost of our program is only $279 a month! It's easy to see the cost savings of sponsoring your community with My Online Neighborhood. There's more! You may also bring in co-sponsors such as lenders and title companies to help offset or even eliminate your monthly fee. Think of the companies you send business to regularly, those who benefit from your success. Would they be willing to invest a few dollars on a monthly basis to make you even more successful? And wouldn't those same companies want to get in front of buyers and sellers in the community? We can provide them with pages in the real estate section for a fee you determine and deduct it from your monthly sponsorship. A one time set up fee of $699 is all that's needed to get started. With that, we create the content rich, interactive neighborhood web site your community will love and use on a regular basis. We begin by filling the site with pertinent news, events, businesses, schools, places of worship, clubs & organizations, and most importantly, customized real estate information to promote your business. We then provide you with the tools and the training to make the most out of your sponsorship. |
||||||||||||||
| Home | Presentation | Contact |
© Copyright 2004 My Online Neighborhood, Inc. |
